About the Brand


Who We Are

At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our direct-to-consumer website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. From brunch to business, weekends to wanderlust, and carpool to cocktails, we believe that EVERY day is an occasion, so dress accordingly.

Our network of stylists is 100% female and our corporate team, based in the heart of the Garment District in New York City, is nearly all ladies (but we love our men too)! We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.


Our Values

We are small but we are mighty - with our clothes, but also our business, we strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.  

We are thoughtful about our design and production process and look to reduce our environmental impact wherever we can.  We manufacture locally -  literally steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory (the opposite of fast fashion) and we donate our fabric scraps to non-profits. 

Our clothes are quality products that are designed to last - capable of surviving even the most raucous outdoor fête.  Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can. 


Behind The Latest Collection

Fall 2021

"The finest pleasures are always the unexpected ones"- Erin Morgenstern

After the past wild seasons, we have come to learn that the best way to find pleasure in a landscape of unknowns is to make your own. Finding inspiration in surprising places—everywhere from from Lela's favorite William Morris wallpapers to the pages of Edwardian romances, from vintage film noir wardrobes to the exquisite paper flowers of Seattle-based artist Kate Alarcón—our Fall 2021 Collection is a celebration of the fabulous possibilities of the unexpected. The resulting feeling is elevated-casual, with exquisite textural florals and patterns and stunning, surprising details throughout—a classic blazer is reimagined as a cape, traditional Aran cableknits boast subtle fringe details, and tailored shirting buttons up with a brash leather placket. Creating beauty out of uncertainty is this season's cause for celebration, and we can't wait to cheers to it.

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