About the Brand


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Who We Are

At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our direct-to-consumer website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. From brunch to business, weekends to wanderlust, and carpool to cocktails, we believe that EVERY day is an occasion, so dress accordingly.

Our network of stylists is 100% female and our corporate team, based in the heart of the Garment District in New York City, is nearly all ladies (but we love our men too)! We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.


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Our Values

We are small but we are mighty - with our clothes, but also our business, we strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.  

We are thoughtful about our design and production process and look to reduce our environmental impact wherever we can.  We manufacture locally -  literally steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory (the opposite of fast fashion) and we donate our fabric scraps to non-profits. 

Our clothes are quality products that are designed to last - capable of surviving even the most raucous outdoor fête.  Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can. 


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Behind The Latest Collection

Spring 2021

"Where flowers bloom, so does hope"- Lady Bird Johnson

From the moment that the earliest buds send up their tender shoots to that first sunny afternoon when the meadows practically explode with blossoms—we think: we made it! Time to throw open the doors, strip off the sweaters, and start packing a picnic! Our Spring 2021 Collection is designed to capture that exact feeling: ease and celebration, growth, renewal, and the return of fresh breezes, bountiful baskets, and ever-hopeful blossoms. Ruffled gingham checks are covered in fresh blooms, ready for cheersing, crisp candy-colored cotton poplin can't wait to billow with full skirts and blouson sleeves. Bouquets of exclusive floral corded lace give a rich texture to classic, feminine shapes and our easy, breezy everyday essentials are waiting to be picked in petal-perfect colors. Just in time to get outside after a long winter and feel the sun on our skin.

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