About the Brand


Who We Are

At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our direct-to-consumer website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. From brunch to business, weekends to wanderlust, and carpool to cocktails, we believe that EVERY day is an occasion, so dress accordingly.

Our network of stylists is 100% female and our corporate team, based in the heart of the Garment District in New York City, is nearly all ladies (but we love our men too)! We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.


Our Values

We are small but we are mighty - with our clothes, but also our business, we strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.  

We are thoughtful about our design and production process and look to reduce our environmental impact wherever we can.  We manufacture locally -  literally steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory (the opposite of fast fashion) and we donate our fabric scraps to non-profits. 

Our clothes are quality products that are designed to last - capable of surviving even the most raucous outdoor fête.  Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can. 


Behind The Latest Collection

Fall/Winter 2020

"Wildflowers don't care where they grow" - Dolly Parton

As sweet and lovely as a just-picked bouquet of columbine and lupine, our Pearl By Lela Rose Autumn 2020 collection takes its inspiration from Lela's early years spent exploring the rolling hills and blossoming meadows under the clear, blue-eyed skies of Texas—where one might reasonably be expected to come straight from gathering wildflowers to sitting at a fine-laid table for supper with the clang of a dinner bell. Exquisite tulle with blossoming embroideries brings a Southern sophistication to tailored, feminine silhouettes, while subtle checks and plaids give an elevated workwear sensibility to shirting and outerwear—a refined dream of calico and gingham. Designed to mix and match for work and play and equally at home in wide open spaces and genteel city places, this collection is an ode to the romance of the prairie and the wild roots of Lela's refined designs. You can take the girl out of Texas, but you can't take Texas out of the girl.

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